Italy 1953 Propaganda turistica

• Edition : "Poste Italiane S.p.A."; commemorative stamps of the issue "Propaganda turistica" (English "Tourist publicity"); issue of 6 stamps

Note:
The design of this issue was a test to introduce tourist propaganda into the stamp business based on the model of other European states. The experiment was seen as unsuccessful and was abandoned again after.

• Catalogue Number: Michel: No. 900-905; Yvert et Tellier: No. 664-669; Scott: No. 641-646
• Issue Date : 31 December 1953
• Color : diverses
• Watermark :

Italy No. 3-III (= "Routa-ND" or "Routa-III" = winged wheel with wings upon to right)

or

Italy No. 3-III (= "Routa-SA" = winged wheel with wings left to upon)

• Nominal Value :
  

19 L. (Lire) - 12 L. (Lire) - 20 L. (Lire) -...

... - 25 L. (lire) - 35 L. (Lire) - 60 L. (Lire)

• Postage Validity : to 31-03-1956
• Printed by : "IPS Officina Carte Valori", Rome ("IPS" = "Istituto Poligrafico di Stato")
• Print Process : rotogravure (photogravure)
• Perforations : block perforation, B 14 ¼ : 14
• Stamp Size : (printed area of a single stamp without signature line): 37.0 x 21.0 mm
• Print Run :

- 10 L.: 3,805,926 stamps in sheets à 50 stamps

- 12 L.: 17,200,000 stamps in sheets à 50 stamps

- 20 L.: 23,725,000 stamps in sheets à 50 stamps

- 25 L.: 75,775,000 stamps in sheets à 50 stamps

- 35 L.: 9,200,000 stamps in sheets à 50 stamps

- 60 L.: 15,526,000 stamps in sheets à 50 stamps

Commemorative stamp of the issue "Mille Miglia 1953"

Michel No. 900, 10 L., mint

Michel No. 900, 10 L., postmarked

Michel No. 901, 12 L., mint	Michel No. 901, 12 L., mint
Michel No. 902, 20 L., mint	Michel No. 902, 20 L., mint

Michel No. 903, 25 L., mint

Michel No. 903, 25 L., mint

Michel No. 904, 35 L., mint	Michel No. 904, 35 L., mint
Michel No. 905, 60 L., mint	Michel No. 905, 60 L., mint

10 L.: The stamp motive shows the "Torre del Mangia" in Siena (Tuscany) on the there "Piazza del Campo". This tower, also called "Tower of the Eater" was built 1338-1348 exactly with the same high as the Cathedral of Siena in order to clarify that the chuch and the state in Italy have the same level of power. This tower was named after Giovanni de Balduccia, the first bellinger of this church.
12 L.: The stamp motive shows a view to Rapallo (Liguria) (near Genoa).
20 L.:Tthe stamp motive shows a view to the municipalty "Riveira di Gardone" at the shore of the Lake Garda.
25 L.: The stamp motive shows a view to the municipalty and mountain "Cortina d'Ampezzo" (Veneto, Prov.Belluno) in the Southern Dolomitic Alps. This location has hosted the Olympic Winter Games 1956 and will host again the Olympic Wintergames in 2026.
25 L.: The depicted stamp is postmarked in Grugliasco (Piedmont, Turin), 20-04-1954.
35 L.: The stamp motive shows the ancient theater ruins at the municipalty Taormina (Eastern Sicily).
60 L.: The stamp motive shows "Faraglioni"-rock formations on the coast before Capri in the Gulf of Naples. "Faraglioni" are conicidal or stackoide rock formations in coastal and oceanic regions arosen by fluvial erosions caused by waves.